Quinto Concept Store, Ulaanbaatar
Void Acoustics transforms the Quinto Concept experience
Quinto Concept challenges expectations of what a fashion retailer can be. Located in Ulaanbaatar, Mongolia, the multi-brand menswear store brings together internationally recognised brands including Dior, Celine, Balenciaga, Gucci and Dolce & Gabbana within a contemporary space that also features a bar, an art gallery and regular DJ performances.
To support this unique concept, Quinto Concept wanted more than background music. The brief called for a high-performance sound system that would complement the store’s design-led interior while creating an atmosphere unlike any other retail space in the city. Working with Void Acoustics distributor UB Stage Tuning, the result was an installation that seamlessly blends visual design with exceptional sound.
System includes
Sound as part of the design
From the outset, the audio system formed part of the store’s wider design vision. Rather than concealing the loudspeakers, Quinto Concept embraced them as a key element of the interior, creating a space where sound and design work together to enhance the customer experience.
The iconic Air Motion loudspeakers form the centrepiece of the installation, supported by Venu 112 V2 subwoofers, Cirrus 6.1 ceiling loudspeakers and Bias Q2+ amplification. Together, the system delivers the energy and clarity of a nightclub while complementing the store’s contemporary aesthetic.
Chinbold Bayarsaikhan, Director, UB Stage Tuning“The store’s interior design was imagined around Void Acoustics’ loudspeakers because the client wanted to achieve club-like sound quality. With an emphasis on design, and an art gallery as part of the space, the Air Motion suited the specification perfectly.”
Beyond the traditional retail experience
Quinto Concept was designed to be more than a place to shop. By combining designer fashion with art, hospitality and live music, the store creates an environment where visitors are encouraged to spend time, discover new collections and experience the space in a different way.
The Void Acoustics installation supports this vision throughout the day, providing an engaging soundtrack for retail browsing before setting the scene for evening events and DJ performances.
Setting a new standard
By integrating high-performance audio into the heart of its design, Quinto Concept has created a destination that reflects its contemporary approach to fashion, art and hospitality. The installation demonstrates how sound can become an integral part of the retail experience, enhancing both the atmosphere and the identity of the space.
